Stem Stem
Early access
The waitlist is open

Coaching software that gets out of your way

Experienced coaches building the tool we needed. Frictionless by design.

Features

Coaching essentials, done properly

Programming, nutrition, check-ins, messages, payments, and progress in one place, so client work stops living across multiple apps.

Multi-week program builder

See the full program at once and build across weeks without workarounds. The view coaches have been asking for.

Instead of building one week at a time, scrolling to keep your place.

Smart exercise defaults

Your preferred metrics saved per exercise. Set once, used everywhere.

Instead of typing the same weights by hand for the hundredth time.

Attention-sorted client list

Your most at-risk clients surface automatically. See at a glance who's falling behind before they drop off.

Instead of opening every profile to work out who's slipping.

Coach-first nutrition

You set the targets. Clients log their intake. Clean, simple, and entirely under your control.

Instead of a tracking app that leaves you out of the loop.

Know if the work gets done

Prescribed vs. actual, side by side: completion, top sets, and exactly where a client drifted from the plan.

Instead of piecing the week together from screenshots and texts.

Progress worth showing off

All of the proof that keeps clients paying, and a shareable before/after card to help win the next ones.

Instead of progress photos scattered across chat threads and camera rolls.

See it in action

A command center for you and a focused app for your clients.

For you, the coach

Run the business, not just the training

Your whole business at a glance. Retention and revenue stop being an afterthought.

Build a full block in one view

Full training block in one screen. Uses your personalised exercise defaults. Prescribed vs. actual, session by session.

Stem's multi-week training canvas for a client's six-week Push Pull Legs block: every exercise's sets across weeks 1 to 6, with logged results marked against the prescription for the weeks already trained. Stem's multi-week training canvas for a client's six-week Push Pull Legs block: every exercise's sets across weeks 1 to 6, with logged results marked against the prescription for the weeks already trained.

Progress you can read at a glance

Bodyweight, calories and strength on one chart, over the weeks you pick. Progress photos sit underneath, ready to compare.

A client's Progress tab in Stem: current weight 70.4 kg, down 3.7 kg over 12 weeks, with the weight trend charted from July to September. A client's Progress tab in Stem: current weight 70.4 kg, down 3.7 kg over 12 weeks, with the weight trend charted from July to September.

For your clients

A focused app they'll actually use

Native iOS and Android. An app your clients won't hate.

The Stem client app's Workout tab: week 6 of a six-week Push Pull Legs block, with Push next up and a Start button.
Training. The week's sessions in order, with the next one ready to start.
The Stem client app's Nutrition tab: calories and protein, carbs and fat against the coach's targets, above the day's meals.
Nutrition. Macros against the targets you set. Search or scan to log.

Speed

Fast is a feature

Open

Screens appear the moment you ask for them.

Build

The program builder keeps up with you.

Coach

More coaching, less waiting.

Getting started

Live with your clients in minutes

No onboarding hassles. Intuitive setup. Add a client and start coaching.

01

Add your client

Send an invite link. They complete your intake form from any browser, no app install required.

02

Build their program

Multi-week view from day one. Your exercise defaults, your structure, your way of coaching.

03

Coach with confidence

Check-ins, nutrition, messaging: one place instead of five apps. Everything about every client, exactly where you expect it.

A note from the founders

Why we're building this

We all met a decade ago working at the same gym. Struggling — trying to build a coaching business using tools that never fit.

Lyndon is the software engineer, Josh is the business guy, and James is deep in the industry. We are building the tools by hand. We know what it is like to run a PT business, we’ve made all the mistakes so you don’t have to.

We are building the best coaching software the market is yet to see. In an industry that attracts its fair share of charlatans and scammers, we are building something we are proud to put our name on. We care about our reputation, not making a quick buck.

If you have any thoughts, we'd love for you to reach out. We are always keen to connect with coaches who care about the craft.

— Lyndon, Josh & James

FAQ

Questions, answered

Still curious about something? Email us.

When does Stem launch?

Very soon. We expect testing to be finished before the end of the year.

What will it cost?

Starts at A$25/month, and grows with your business: 0.5% of what your clients pay you through Stem, plus A$5 for each client you bill some other way, never more than A$250 in total. Moving from another tool? Clients you bill elsewhere don't count for your first three months after the trial. The first coaches in during early access lock in a significant lifetime discount.

Do my clients have to install anything to get started?

No. You send an invite link and they complete your intake form in any browser. For ongoing training, nutrition and check-ins they get a native iOS or Android app.

Can I bring my existing clients and programs over?

Yes. Invite your clients by link at your own pace, and during early access we'll help you rebuild your templates in Stem. A one-click importer isn't part of early access.

Is my data private?

Your data is yours. We don't sell it or share it, and coach–client messages stay between you and your client.

Early access

Be first when we launch

Join the waitlist and you'll hear from us first. The first coaches in lock in a lifetime discount.